Keeping pace with new technological advancements and changes in society, brand activations have significantly evolved over the years. Known as brand activations, businesses aim to attract and eventually motivate customers to make a purchase from their brand.
Regardless of which factor it was, these are just some of the many ways businesses use to build relationships with their customers. What was the last item you purchased this week? Can you recall the factors that influenced you to make that decision? It could have been an Instagram advertisement that popped up on your screen or an experience at a physical retail store that fuelled your purchase decision.
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